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How to Make Someone Fall in Love with Your Boat for Sale

Love. It's something we all want. Love can be a fuzzy feeling, or it can be the deep interpersonal desire to spend your life with someone else. But this blog isn't about love in general. It's about making anyone fall deeply (even passionately) into loving your boat for sale!

So, here are some ways to help prospective buyers make a commitment.

Take a Perfect Picture

As the saying goes “A picture is worth a thousand words which is extremely relevant when trying to sell your boat and secure a viewing. Often buyers start their research process online and great pictures will make your vessel stand out from the crowd. Pay attention to lighting, focus on the best features and angles of the boat, and most importantly make sure all is clean and tidy.

Think of yourself as a buyer and showcase the things that would appeal to you. Was it the spacious, bright interior that sold it, or was it the thought of sipping those sundowners on the flybridge that did the trick?

Give your boat a facelift

A good first impression is crucial. So make sure your boat is well kept, maintained, and most importantly clean. If possible give the decks a good wax, polish the metal and possibly add a fresh coat of varnish to any woodwork. A lick of paint where needed will also go a long way and remove anything that is worn out or looks tatty.

Another must is to remove any odd smells, which can literally be off-putting in more ways than one. Just remember, a good-looking boat for sale on the outside reassures buyers that it is in good working condition on the inside.

Remove the Clutter

To make buyers fall in love with your boat, you need to make them picture themselves living in it. It's all about creating the right emotions and visualizing the lifestyle. Create a warm inviting space that is uncluttered, clean, and basically, a space where you could sit down, relax, and have a cup of tea or a glass of bubbly.

It's best to de-personalize the area so that potential buyers can do the same. Don't leave your belongings in the boat for sale, as it will make it harder for potential buyers to imagine themselves living there. It needs to be a clean slate – this way, it is easier for prospective buyers to dream.

Stay Positive

Make sure to stay positive while you're giving the tour. With a positive attitude and rock-solid confidence in your boat's features and benefits, you'll be less likely to scare away potential buyers by highlighting its flaws or how much work there is left to be done on it.

Be prepared

Be prepared with specific answers to common questions that might come up. This includes questions about previous owners, maintenance records, and current issues and concerns about the boat (such as leaks). Mentioning these things is fine.

Price is key!

And last but not least, price it right. This can’t be stressed enough! Price is the absolute pivotal selling point for your boat. If the boat looks good, smells good, works well, and most importantly has a great asking price then it’s a sure bet to make someone fall in love.

Note: Looking for an effective sales & marketing team that will project manage your boat to the conclusion of a sale? Check out our 9-Step Digital Marketing & Sales Program

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